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| Thejas, Malayalam's youngest daily wanted a brand new headline typeface to announce that they are different. |
| Thejas, the headline typeface we designed for them is compressed and dark enough to stand out in the crowd. Instead of giving a lighter version of this, we designed Kadali, a second headline typeface which is more conventional, albeit with a semi-condensed form. Together they create the necessary visual tension in headlines, making Thejas one of the best-looking dailies in the language. |
| Later we also developed an expanded version of Thejas for them. |
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