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| When Design Difference was conceptualised, the logo had to have a stress on typography. But a three dimensional aspect was also given to the logo to show that we look at things from a different perspective. |
| Brown and Green on Off white were selected as house colours for their earthiness and Officina Serif along with its close cousin Meta were used for typography to give it a no-nonsense distinctly modern flair. |
| Business Card, Letterhead, Envelope, Mailing label, Stickers, CD sleeve, Folders and more were designed over time along with the website. |
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