|
|
| Maya, an Indian Jewellery Store in USA, wanted a distinct Indian identity to cater to their predominantly Indian clientele while projecting an international flavour. |
| The logotype is a curious mix of Roman and Italic type styles of the same typeface. The tail of the letter Y being similar to the spur of the paisley— a distinctive Indian motif—suited the logo well. Indian and American flag colours were mixed to give an Orange and Blue colour scheme on an off-white background. The use of paisley was extended as a pattern to be used on the reverse of all stationery. Old style numerals of the text typeface gives the whole typography a distinct old world charm. |
| This is one of our favourite identity designs to date. |
|
